Tobacco Farm. Photo: norsenut (flickr)

One of the most ambitious attempts to control tobacco in the world is being ignored.
The World Health Organization’s tobacco control treaty entered into effect almost exactly three years ago today. It was an unprecedented move by global leaders to target the harmful public health outcome of increased tobacco use, notable especially in the developing world.

According to the World Health Organization, if current trends in the expansion of tobacco use worldwide continue, especially in the developing world where currently half of the deaths due to tobacco occur, “seven out of every ten deaths due to tobacco will occur in the developing world by 2020.”

Three years from the day the treaty went into effect, many countries have made no progress toward minimizing this potential public health disaster, according to the editorial board of the New York Times. "With tobacco use declining in wealthier countries, tobacco companies are spending tens of billions of dollars a year on advertising, marketing and sponsorship, much of it to increase sales in these developing countries." This inundation, as well as the tax revenue governments in developing countries can obtain from tobacco companies, have discouraged many of the countries most crucially affected by tobacco use from pushing any harder to promote the changes of this treaty.